Publicis Strategic Solutions Group CEO Rick Keefer Selected One of "PharmaVOICE 100 Most Inspiring People" In Life Sciences Industry for Second Straight Year
Publicis Strategic Solutions Group—a provider of life sciences multichannel message delivery solutions—announced that Rick Keefer, President & CEO, was selected by PharmaVOICE as one of their "100 Most Inspiring People in the Life Sciences Industry."

LAWRENCEVILLE, NJ, August 08, 2009 /24-7PressRelease/ -- Publicis Strategic Solutions Group—a leading provider of multichannel message delivery solutions for the life sciences industry—has announced that Rick Keefer, President and Chief Executive Officer, has been selected by PharmaVOICE as one of their "100 Most Inspiring People in the Life Sciences Industry" for the second straight year. Publicis Strategic Solutions Group is a division of Publicis Healthcare Communications Group. PharmaVOICE 100 nominations were submitted by readers, and the list of 2009 honorees is published in the magazine's July/August issue.

"For the past 35 years, the pharmaceutical industry and healthcare in general have had a stalwart champion in Rick Keefer. He makes it his mission to always bring a higher level of customer service to the end user, the physician, nurse, pharmacist, or other healthcare provider. He is always looking at innovative ideas to bring forward to the industry, and constantly challenges his employees to think outside the box to achieve customers' objectives," the magazine said.

"A true leader and two-time PharmaVOICE 100 honoree—having also been named to the list in 2008—Keefer balances the needs of clients, employees, and the business of Publicis Strategic Solutions Group masterfully to generate results," the magazine added.

PharmaVOICE noted that there have been many changes within the life sciences industry during the past 12 months, including the formation of Publicis Strategic Solutions Group (PSSG). "But Keefer has handled these changes with a high degree of professionalism, integrity, and creativity. He has transformed the company and culture to one of efficiency, including a green initiative called EverGreen, and instilled a renewed focus on developing new business and stronger customer service," the magazine said.

"His leadership has helped the whole organization to embrace change, grow in spite of it, and develop innovative solutions for clients to thrive in the marketplace. In a very challenging economy, PSSG is flourishing, and it is in large part due to the leadership of Keefer," the magazine added.

Keefer has been in the life sciences and healthcare business since 1975, working with Biovail Pharmaceuticals, Wyeth-Ayerst Laboratories, Pharmacia, and A.H. Robins Company. He joined PSSG in 2006 as Chief Operating Officer. Keefer is a member of the HBA Metro Chapter Board, and is involved with Isles, a greater Trenton, NJ, area community development and environmental improvement organization that specializes in revitalizing distressed neighborhoods and communities, and HomeFront, whose mission is to end homelessness in central New Jersey.

For business inquiries, please contact Chris Dowd, EVP Business Development, at (609) 896-4764 or email Chris.Dowd@pSellingSolutions.com

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Betsy Lane
Publicis Strategic Solutions
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