Arista Marketing Associates Rolls Out Multichannel Physician Access Program For Leading Pharma Company
Arista Marketing Associates has launched a multi-product, multichannel physician access program for a leading pharmaceutical company. Arista is a Publicis Strategic Solutions Group company.


BLUE BELL, PA, June 15, 2009 /24-7PressRelease/ -- Arista Marketing Associates, a Publicis Strategic Solutions Group company, today announced the launch of a multi-product, multichannel physician access program for a leading pharmaceutical company, using a variety of proven direct-to-prescriber communications solutions. Publicis Strategic Solutions Group is a leading provider of multichannel biopharma message delivery solutions.

The multichannel program announced today extends access to physicians through a combination of live phone calls and live web-enabled video details, supported by e-mail, direct mail, fax-on-demand, and sample and literature fulfillment.

"In this major initiative, Arista's multichannel approach is creating live conversations with doctors and other healthcare professionals ranging from 2-minute teledetails to 10-minute web-based video details," said Chris Student, Arista's Managing Director. "Access to physicians is frequently ranked as the number one challenge for pharmaceutical companies, and this program is an important step in reopening closed doors. These multichannel solutions are cost- effective complements to face-to-face detailing," Student said.

Arista's multichannel physician access program for this leading Pharma client comprises:

• Preliminary Direct Mail, TeleSampling, and TeleDetailing: This initial phase includes three tactics: (1) Direct Mail to all targets; (2) TeleSampling, in which remote representatives make live phone calls to target offices, develop relationships, confirm sample needs, and facilitate sample request orders with the client's fulfillment supplier; and (3) TeleDetailing, in which Arista's experienced inside representatives use their advanced training to deliver key product messages to target prescribers.

• Inside Clinical Representatives: Arista's phone-based clinical experts—RNs, RPhs, and PharmDs—engage hospital-based physicians in complex one-on-one product discussions.

• Live Video Detailing: Arista's highly-trained inside healthcare sales professionals conduct live, person-to-person details using the web and phone. Healthcare providers see and hear Arista's sales representatives via a webcam link. During video details, Arista's sales representatives present and discuss client-approved content that answers physicians' specific questions.

For more information, please contact Jim Reidy, VP of Business Development, at James.Reidy@AristaMktg.com

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